Because the world will get able to attend certainly one of tech’s most influential occasions of the yr, there are a number of traits we anticipate to be entrance and heart at CES 2023.
- The metaverse dialog will probably be very totally different that final yr. We’ve got moved from evaluating the know-how’s potential to speaking about its rising adoption each by enterprises and customers.
- The automotive business will showcase extra software-enabled options in vehicles to enhance the motive force expertise.
- Sustainability is a essential frontier for innovation; and there will probably be a devoted part on the present ground to discover how the tech business can proceed to make progress on this space.
Let’s study challenges and alternatives underpinning these traits.
The Metaverse Matures
We’ve seen what metaverse-like areas really feel like, and it’s clear this isn’t about video games. It’s a brand new type of social engagement and working — from related houses, enabling individuals to devour content material collectively or attend digital concert events and sporting occasions, all the best way to digital museum excursions and metropolis tourism. Digital healthcare and health use circumstances are additionally rising — together with psychological well being companies, bodily remedy, distant aged care, private health teaching, and exercise lessons. When built-in into customers lives, the metaverse can rework how they full duties and improve productiveness.
As metaverse continues to develop — significantly as customers begin constructing their very own areas — it will likely be vital to establish and remedy the challenges this new world brings. This may embody technical constraints, well being, security and safety concerns, product and coverage points, interoperability requirements, growth instruments, new enterprise fashions, and rather more.
Software program-Outlined Autos
CES at all times exhibits off the newest in automotive. This yr, software-enabled automobiles will probably be garnering the eye. Whereas customers beforehand ranked efficiency, reliability, and security as prime priorities, they now regard vehicles as a further digital gadget that ought to present customized options and companies and real-time responses throughout channels.
Software program-defined automobiles supply the promise of vehicles behaving like smartphones, both by converging vehicles with smartphones, as with the “digital key” characteristic enabling drivers to open and run the automobile, or by way of related options of the automobile itself, equivalent to paying at charging spots routinely or streaming video games on a display. This shift will present the auto business with a brand new supply of premium companies and worthwhile development.
To benefit from these alternatives, automobile producers should develop goal revenue swimming pools and enterprise fashions and guarantee they’ve the monetary sources for long-term funding. If exterior options will not be prepared but, they might want to think about creating their very own proprietary options.
The Sustainability Crucial
Whereas know-how equivalent to 5G, IoT and blockchain gasoline the demand for sensible related units, the related manufacturing processes (e.g., chips) wanted for these merchandise improve vitality consumption, water utilization and carbon emissions.
This presents a problem for the high-tech business and a name to motion for all corporations wanting towards a sustainable future in 2023. Whereas many of the world’s largest corporations have dedicated to decarbonization objectives by 2050, a current report by Accenture reveals 93% of those corporations will miss their targets. Corporations might want to set a number of targets and combine improvements, equivalent to carbon clever capabilities, to realize international local weather change objectives.
There are numerous sustainability objectives during which high-tech corporations could make progress, beginning with optimizing the vitality utilization and effectivity of cloud-based options. Since 2019, semiconductor design and processing, for instance, has doubled the vitality utilized in chip manufacturing each three years. Leveraging digital twins and IoT supplies carbon-specific knowledge and knowledge that can assist decrease waste and vitality consumption.
Rising client curiosity in sustainable merchandise shouldn’t be left unnoticed by the tech business as they gear as much as develop the subsequent technology of client electronics. Not solely is that this shift to sustainable merchandise and design good for the world, it’s additionally good for enterprise.
Prepared for CES
These traits and improvements will set the stage for some attention-grabbing developments — equivalent to partnerships that construct worth for corporations whereas strengthening their buyer relationships, approaches to safety within the metaverse, and transformative development alternatives for companies which might be powered by rising applied sciences. Accenture is taking part in a number of methods on the present so we are able to interact in these conversations. I look ahead to seeing a lot of you there.